The 11+ should not need expensive, joyless prep around it.

Two problems kept showing up.

The first is decision fatigue. Most evenings, the moment that decides whether practice happens at all is the moment a parent has to choose what to revise. Pick the wrong book and a child resists. Skip the decision and the week slips by.

The second is cost. Tutor bills, recurring subscriptions and revision packs add up fast. The result is predictable: the children whose families can spend more get more support. 11+ Daily was built to push back against that pattern.

The product opens to a Today screen that decides what to revise tonight. Parents see real progress in the background. The price is one fair amount, fully unlocked from day one of the trial.

Parents who want consistency, not weekend cram.

UK parents preparing a child (typically Year 4 or Year 5) for the 11+ exam, who want their child to revise consistently, are not satisfied with books alone, and want visibility into what is being practised.

The product leans slightly toward GL Assessment style, but English and Maths are broadly applicable across exam boards, and Verbal Reasoning is GL-aligned where it matters. School-specific exams that use English and Maths get most of the value too.

A five-day rhythm that fits weeknight evenings.

Monday to Friday: a seven-to-ten minute session on the way home, after dinner, or before bed. The Today screen has already chosen what to do, so there is no debate and no setup.

On a Saturday or Sunday, a slightly longer session if you have the time. From around March of Year 5, monthly Bond mock papers slot in alongside the daily app practice.

The point is consistency, not intensity. Daily seven-minute sessions over nine months beat weekly hour-long blocks every time, both for retention and for actually getting done.